Search engine marketing is a powerful and cost-effective solution for online advertising. It includes both organic or natural search (Search Engine Optimization- SEO) and paid search (Pay PerCclick- PPC). It is about getting your website to appear at the top of the results when searching your brand, your products and services and other relevant words …
Content marketing is the most important marketing channel in the digital marketing. It is about creating, publishing, and distributing content to attract, acquire, and engage your audience and convert them into customers. Content marketing gets three times more leads than paid search advertising. It’s is a long-term strategy that focuses on build trust and relationships …
Email marketing is one of the most popular digital marketing channels. It is an old digital marketing method but still very effective in digital marketing. Email marketing generates the overall highest return on investment of any marketing channel available. Email marketing is used largely to promote new products/ services, build relationships, inspire customer loyalty, and …
Digital marketing is advertising delivered through digital channels such as search engines, social media, mobile applications, email, web applications, websites, or any new digital channel. Digital marketing can be done both online and offline. Benefits of digital marketing: Global reach :Websites and digital marketing campaigns can be visible in any part of the World. A …
Start a research and find out the answers of the questions: Who will buy the product of your social enterprise? Describe the group and individual characteristics of your target audiences. What expectations will the product of your social enterprise cover? Estimated time: 30 minutes
Effective marketing begins with a considered, well-informed marketing strategy. In order to put the marketing concept into practice, you need a marketing strategy. A marketing strategy is a business’s overall approach for reaching prospective leads and turning them into customers. Marketing planning aims to achieve marketing strategy and It includes the actions to be taken …
Market segmentation is a technique for using market research in order to learn all you can about your customers. It is a process of dividing target market into relatively more homogenous groups (segments) based on certain parameters like demographics, geographics, psychographics, or behavioral factors. Segmentation allows us to develop a marketing strategy that fit a …
PRICE Price refers to decisions surrounding “list pricing, discount pricing, special offer pricing, credit payment or credit terms”. Price refers to the total cost to customer to acquire the product, and may involve both monetary and psychological costs such as the time and effort spent in acquisition. How a product is priced will directly affect …
Marketing refers to the business-related activities to promote and sell products or services to consumers. It includes identification of a product, determining demand, deciding on its price, and selecting distribution channels. It also includes developing and implementing a promotional strategy. American Marketing Association has the following definition for the marketing: DEFINITION: MARKETING “Marketing is the …
Introduction In this document the digital marketing principles and techniques are described in general. Purpose The purpose of this module is to introduce the learner to basic principles and techniques of digital marketing. Learning Outcomes Knowledge: Learners will be able to identify the concepts related to Marketing, Digital Marketing and Social Media Marketing, recognize the importance …