Digital marketing is advertising delivered through digital channels such as search engines, social media, mobile applications, email, web applications, websites, or any new digital channel. Digital marketing can be done both online and offline.
Benefits of digital marketing:
Global reach :Websites and digital marketing campaigns can be visible in any part of the World. A well-designed website or digital marketing campaign allows you to find new markets and trade in different regions of the world.
Cost-effective :A properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods (e.g., radio and TV Ads). With a small budged you can start an email marketing and send direct emails to thousands of customers on your mailing list.
Trackable and measurable results :Performance and effectiveness of campaigns can be tracked and measured in real time. As soon as your ad is published, you can instantly view its performance rates. You can easily find out how many customers it has attracted and how much revenue it has resulted in.
Personalization :You can use tracking software, cookies, beacons etc. to collect data. collect data about your website visitors. You may then analyze and leverage this data to provide customized, targeted offers, recommendations, and messaging designed to appeal to the customers based on their past behavior, interests, and other data.
Improved conversion rates :You can focus on people more likely to be interested in your product and appeal to them. Targeted traffic offers higher conversion rates. With the right marketing strategy website visitors can be motivated to spend money on the company’s product.
Digital marketing can be used for three different marketing strategies:
Brand Awareness : is the degree to which consumers are familiar with your brand. To improve awareness of your brand, you can use digital marketing tactics such as Digital Advertising, Search Marketing, Content Marketing and Social Media Marketing. For example, Facebook ads are used widely for driving awareness.
Lead Generation is the process of generating interest in a company’s brand, products, or services using marketing strategies and channels like social media integration, SEO, blog posts, Pay-Per-Click campaigns, videos, website contents, email newsletters, webinars etc.
Direct sales are about selling products directly to consumers and building a network of customers and sales representatives. It involves using the following to attract customers who are looking for a solution to their problem.
Digital Marketing Channels
Digital marketing strategies may include the use of one or more online channels (omnichannel) to increase brand awareness among consumers. Most commonly used digital channels are listed below:
- Website Marketing
- Search Engine Marketing
- Pay-Per-Click (PPC)Advertising
- Display Advertising
- Content Marketing
- Email Marketing
- Social Media Marketing • Influencer Marketing
- Affiliate Marketing
- Video Marketing
- Audio Marketing
- SMS Marketing
- Mobile Marketing
- Instant Messaging Marketing
