Introduction
In this document the digital marketing principles and techniques are described in general.
Purpose
The purpose of this module is to introduce the learner to basic principles and techniques of digital marketing.
Learning Outcomes
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Knowledge: Learners will be able to identify the concepts related to Marketing, Digital Marketing and Social Media Marketing, recognize the importance of different marketing tactics and when to use them, identify different social media platforms and know what they are used for.
- Skills: Learners will develop the skills of developing plan and execute digital marketing campaigns.
- Competences: Learners will develop the competency with market segmentation, positioning, marketing mix, social media marketing.
Keywords
Marketing, Digital Marketing, Market Segmentation, Marketing Mix, 4 P’s of Marketing, Marketing Strategy, Content Marketing, SEO, Social Media Marketing
Main content of the chapter
This chapter covers the main concepts of marketing and digital marketing such as basic elements of marketing, marketing strategy, marketing mix, digital marketing channels, social media platforms and social media marketing.
