Search engine marketing is a powerful and cost-effective solution for online advertising. It includes both organic or natural search (Search Engine Optimization- SEO) and paid search (Pay PerCclick- PPC). It is about getting your website to appear at the top of the results when searching your brand, your products and services and other relevant words and phrases.
SEO is the process of optimizing the online content so that your pages appear at the top of a search engine (e.g., Google) result for a specific set of keyword terms. SEO is a fundamental part of digital marketing because people will discover your website when searching a specific topic or product. Search is often the primary source of digital traffic for brands. If your online store is well optimized, search engines will position it in the search engine result page.
Pay Per Click (PPC) Advertising, means advertising on various search engines on the web. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. SEM helps you generate more traffic and gain more customers.
Google Search Ads allow advertisers to expose their brand name either in the ad’s headlines, description, display URL or extension links. Therefore, these paid search ads contribute to high brand awareness especially that they often appear on top of Google search results.
Benefits of Search Engine Marketing (SEM):
Higher conversion rates
Immediate results
Cost-Effective Advertising
Better brand awareness
Consistent traffic
