Email marketing is one of the most popular digital marketing channels. It is an old digital marketing method but still very effective in digital marketing. Email marketing generates the overall highest return on investment of any marketing channel available.
Email marketing is used largely to promote new products/ services, build relationships, inspire customer loyalty, and gain valuable feedback from customers. In order to drive traffic from email marketing you will need to build an email list (database), create engaging content and find the best time to do send the campaign.
Interactive Email Example: charity: water – charity: water raised over $2 million using email marketing and video.
